The National Mental Health & Suicide Prevention Communications Charter is a ‘big picture’ document that sets out some key principles to promote clear and consistent communications about mental health and well-being, mental illness and suicide prevention. The Charter will be used to inform the development of Communication Strategies by organisations involved in raising community awareness about and advocacy for mental health and suicide prevention, and reduce the duplication of efforts that exist in the sector.
The Charter is a living document that will continually develop through the consultation and collaboration of various communication experts in the sector who are involved in public awareness raising and advocacy. Mindframe, our partner organisation for this project will act as a steward for the Charter for the sector and ensure for the Charter’s ongoing development and implementation. Find the latest version of the Communications Charter at www.mindframe-media.info.
Organisations who believe in the Charter principles and who are prepared to commit to adhering to its goals and aims will be invited to formally sign up to it. By being a signatory, organisations will make a formal commitment to working together and to promoting similar key messages and ideas, in addition to engaging with others in the sectors and encouraging the adoption of Charter principles. Signing up will be completely voluntary and even those organisations who don’t formally sign up are very welcome to use the Charter as a resource and a guide.
"Even the most disadvantaged Australians should be able to lead a 'contributing life,' whatever that means for them and this simple goal will be our touchstone and yardstick."
Chair Prof Allan Fels AO
National Mental Health Commission