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National Communications Charter

The National Communications Charter: A unified approach to mental health and suicide prevention (The Charter) is a document designed to guide the way organisations talk about mental health and suicide prevention. The Charter supports coordinated and consistent messaging around mental health and suicide prevention.

The Charter outlines strategic communication principles and key messages about mental health and wellbeing, social and emotional wellbeing, mental ill-health and suicide prevention.

By working collaboratively under the guidance of The Charter, we can maximise our efforts and resources to help prevent mental illness and suicide and minimise the personal, social and economic effects of these on people, families, communities and organisations.

Support The Charter:

Governments, organisations, community groups and individuals who believe in the principles of The Charter, and who are prepared to adhere to and act on its guiding principles and messages, are invited to become signatories.

As a signatory of The Charter, a formal commitment is made to work collaboratively to promote The Charter’s key messages and values, as well as encouraging others to engage with and promote The Charter.

In implementing The Charter, organisations and individuals will communicate in ways that actively work to increase help-seeking behaviour, reduce stigma, and collaborate with each other and the community to maximise efforts and resources.

The National Communications Charter is hosted on Life in Mind Australia and can be viewed at

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